![](https://images.squarespace-cdn.com/content/v1/5ee8277649ba10123b06e65f/1599704760926-JQY63WGQZNUG4FW7ZM0I/Rhubarb.jpg)
Rhubarb & Ginger.
Two wonderfully different flavours that come from wonderfully different places, they come together to create something quite intriguing. This is my blog; ideas, insights and thoughts to help shine a light on what a brand story is and how writing great content can help shape it.
![ChatGPT - AI has landed](https://images.squarespace-cdn.com/content/v1/5ee8277649ba10123b06e65f/1683165353648-ZGJROXXH95Z5BXGXZ41B/unsplash-image-Bd7gNnWJBkU.jpg)
ChatGPT - AI has landed
ChatGPT and AI are here, and they are here to stay. What does it mean for writers? Does it change what I do? And is there space for both of us?
![Catchy Headlines.](https://images.squarespace-cdn.com/content/v1/5ee8277649ba10123b06e65f/1627525773671-E04YGMIWVV9QLW1BOA7E/unsplash-image-Z5LilXQlVXU.jpg)
Catchy Headlines.
Writing a catchy headline can be tricky. When to do it and why? Here I explain a little about the when and why a standard headline can be useful. And a more fun and catchy headline can be just the ticket.