![](https://images.squarespace-cdn.com/content/v1/5ee8277649ba10123b06e65f/1599704760926-JQY63WGQZNUG4FW7ZM0I/Rhubarb.jpg)
Rhubarb & Ginger.
Two wonderfully different flavours that come from wonderfully different places, they come together to create something quite intriguing. This is my blog; ideas, insights and thoughts to help shine a light on what a brand story is and how writing great content can help shape it.
![Why? My Brand Story.](https://images.squarespace-cdn.com/content/v1/5ee8277649ba10123b06e65f/1603145696062-ABLL5D04DOPYTR3GRGPX/image-asset.jpeg)
Why? My Brand Story.
Why should I worry about my brand story? Is it truly important? And why is it so hard?
![It’s all rhubarb…](https://images.squarespace-cdn.com/content/v1/5ee8277649ba10123b06e65f/1599705147344-PDWQUFDFDEWIX7EYSDIH/Rhubarb.jpg)
It’s all rhubarb…
We all have our own story. And here is my ‘name’ story. Where did Rhubarb & Co. come from?